Targeted advertising is the best way to reach consumers that truly have an interest in what your company offers and using Facebook ads make it easy. Facebook uses the information in profiles such as the person’s age, where they live and their specific interest to help you reach your targeted audience, which can greatly increase brand exposure and sales.
Facebook gives you the freedom to limit your advertising locally or to expand it across the globe, whatever suits your business the best. Many businesses have already learned that using Facebook is a great way to generate quality leads and to increase word of mouth advertising. If you’re new to Facebook or having trouble getting your ads noticed, below are a few tips that can help you get the most from your marketing efforts.
Use Facebook Ads to Reach Mobile Users
A growing number of Facebook users connect to the site via some type of mobile device. If you’re not reaching these users with your ads, you’re missing an excellent opportunity to increase brand awareness and enhance sales. Whether it’s an iPhone, iPad or some other device, Facebook can help you expand your marketing efforts to these mobile users.
Reaching mobile users with your ads is just as important to your marketing efforts as getting more Facebook likes and getting more friends is to your online community. Facebook understands the need for companies to reach mobile users more efficiently. For this reason, it does what it can to help companies reach their targeted audience better. You can read more about their latest endeavor in the article, Facebook Tests Mobile Ad Network.
Targeting mobile users is even more important for businesses today than ever before. Millions of users use mobile devices to access their Facebook accounts multiple times a day and you have the opportunity to take advantage of it.
Experiment with Different Types of Ads
The type of ads that work best will depend on your particular company and your targeted audience, so you’ll want to experiment with different types of ads until you find what works the best. In general, ads that use images seem to get the most attention on Facebook. Therefore, you can try different types of images combined with short call to action messages to see which ones get the best response.
Take advantage of tools like Ads Manager to see how well users are responding to the different types of ads you post. These tools will provide you with a lot of information that will help you create effective ads that get consumer attention. Once you know which ones get the most attention, you’ll know which direction to focus your efforts.
Facebook ads have the potential to reach millions of users, many of which will respond positively to your marketing efforts. Now that Facebook is creating new ways for your ads reach mobile users, you can reach an even wider audience. Experiment, try different types of ads and use the tools available to monitor their effectiveness until you find what works best for your company. A little perseverance will go a long ways in helping you connect with potential customers.Share