How to Create Successful YouTube Videos

How to Create Successful YouTube Videos

In this competitive world, you have to use smart marketing tactics in order to stay ahead and YouTube has much to offer many businesses but it’s not for everyone. Before setting up your account, look at the different ways that using this social platform will benefit your company. Will the benefits be worth the time and effort needed to create the videos in addition to the cost to invest in ...

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How Facebook has Changed Consumer Behavior

How Facebook has Changed Consumer Behavior

Over the last few years, Facebook has helped to change user behavior in many ways starting with the way consumers choose their products and services. Consumers are not as tolerant of ads as they use to be and they demand more from businesses than ever before. They want to know the face behind the company and see how you operate before making a decision to become a customer and ...

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Advertising Tips for Facebook

Advertising Tips for Facebook

Targeted advertising is the best way to reach consumers that truly have an interest in what your company offers and using Facebook ads make it easy. Facebook uses the information in profiles such as the person’s age, where they live and their specific interest to help you reach your targeted audience, which can greatly increase brand exposure and sales.

Facebook gives you the freedom to limit your advertising locally or to expand it ...

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Instagram Is a Perfect Match for the Restaurant Industry

Instagram Is a Perfect Match for the Restaurant Industry

If you’re in the restaurant industry and not taking advantage of Instagram, then you’re missing some great opportunities. This photo-sharing app can give your business the boost you’ve been searching for and it’s quick and easy to use. Simply use your iPhone to take a picture and post it to Instagram. This type of social platform is very popular because people enjoy looking at pictures of just ...

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How to Build a Good Twitter Reputation

How to Build a Good Twitter Reputation

Once you set up your Twitter business account and start posting content, you have to be careful what you post. Everyone that reads your post will use the information you provide as a way to learn more about your company, so you want to make sure you’re sending the right message. It’s imperative that you maintain a good reputation online as well as off, so you must take using ...

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How to Create an Effective Facebook Landing Page

How to Create an Effective Facebook Landing Page

Your Facebook landing page provides users with a preview of what your company is all about so they can decide if they want to become a fan. When someone fills out the form and clicks on the like button to follow you, they’ll be directed to your profile and timeline from that point on. As a result, they probably won’t see the landing page again but that ...

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How to Gain More Youthful Followers on Twitter

How to Gain More Youthful Followers on Twitter

If you have a brand or company that is aimed at the younger generations, you are probably constantly brainstorming about how you can get younger followers. After all, this is your primary clientele, even if their parents are the ones paying for your product or service when a purchase is made. Below are some great tips that can help you meet your goals as well as information on ...

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How Did They Get So Popular?

How Did They Get So Popular? Do you ever read about someone in your social media feed and wonder how they got so popular? Sometimes you may not recognize them at all simply because they aren’t people with whom your interests normally correspond.  Even after you learn who they are you still can’t see what made them popular. The short answer is ...

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How to Repair a Twitter Disaster

How to Repair a Twitter Disaster

At some point you have probably seen a thread on Twitter go so wrong that you didn’t even know if you should wince or grab some popcorn. As you watched, it just seemed to go from bad to worse and you wondered if the company or brand involved was going to have to look for a new career altogether. To prevent this from happening to you, learn who to ...

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