Follow Friday is a long standing Twitter concept that allows tweeters to single out certain people they are following and tweet a little blurb about why they should be followed. This is an awesome concept for businesses who want to single out great customers. Your followers can also tweet about your company in the same way so their followers can follow you too. This concept has slowly changed over the years as more and more people are using Twitter. Rather than single out a couple of followers each Friday, they simply tweet a list of followers. Below are some etiquette tips for Follow Friday on Twitter.
The Two Schools of Follow Friday
As stated above, there are two different types of Follow Friday with one singling out certain followers to highlight and the other just listing all your followers for Follow Friday. The purists say that this is only supposed to be done to highlight special people and that those who just tweet all of their followers are missing the point of Follow Friday. On the other side of the fence, those who tweet all of their followers say that it’s their tweets and they can use as many of their followers as they want. There really should be no argument as both sides can really do what they want on their own Twitter so you can choose to highlight people or to simply tweet out all of your followers.
Issues with Follow Friday
Not everyone is on board with the entire Follow Friday trend because of the amount of people they are following. Look at it this way, when you are on Twitter and you only have one hundred followers, on Friday, you are being mentioned in a least half that amount. Your Twitter account is blowing up with Follow Fridays and you are getting mentions all day long with no substance to the tweets. Now imagine those people who have thousands of followers. It just gets incredibly insane for them and for you if you have that many too. The only followers that won’t participate are those followers that you have bought and paid for.
Should You Participate in Follow Friday?
You really need to consider whether or not to participate in Follow Friday and which side of the fence you want to be on. You have to consider your followers feelings if they do not participate, they may not want to be included. For a company, it may be best for you to highlight a few followers and offer a little insight on them in your tweets rather than blasting out your entire following every Friday. This can be time consuming for your or for your social media person. If you choose just a few people to highlight each week it would seem more special for them too.
Follow Friday was started in order to highlight certain followers so they would be followed by others. Today, it has turned into a mass following campaign that can be wonderful for some or a hassle for others who don’t want all the notifications in their Twitter feed. You have to decide if you want to participate in this campaign and which side of the fence you are on.Share