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Four Things to Know about Instagram before You Post a Single Picture

Four Things to Know about Instagram before You Post a Single Picture The best way to create a compelling social media presence with Instagram is to understand the basics of how the site works before you begin posting photos. You’ll prevent yourself from making rookie mistakes and you will be able to get the most out of your account. Here are four basic things you need to know about Instagram before you start using your account.

 

Quality Counts

 

Your images need to be high quality, visually appealing, and have a clear message. In order to attract attention from new and potential followers, you have to make your images stand out from the crowd. This means planning your posts and taking pictures that will look great on the Internet. A bad image can stick with you for a lifetime, so make sure you curate your posts and create thoughtful content.

 

Filters and Editing

 

Instagram is unique because it allows you to alter your images. You don’t need Photoshop to improve the quality of your images. Filters allow you to take a picture taken today and give it a vintage look. You can also saturate the color to create an image that is bold and eye-catching. Cropping and editing your images takes just a few minutes, and leaves you with photos that are better than the original. Take some time to get familiar with Instgram’s photo tools so you can get a feel for everything they can do.

 

Hashtags

 

Hashtags allow you to brand your posts and attract new users. If you are using Instagram for business, a company or product motto allows you to market and brand your goods. If you are an individual user, you may want to create your own custom tagline. You should also take advantage of trending topics and hashtags that are relevant to your posts so you can attract a larger audience. A great example would be to use the hashtag #BlackFriday is you are a retailer offering a discount on the day after Thanksgiving. People who are looking for sales will likely use that tag and check out your Instagram account.

 

Followers

 

There is a lot of talk about followers and fans in social media, but what can they do for you on Instagram? With Instagram, people are far more likely to share an image with other people, so each of your followers has the potential to introduce you to thousands of other people. Each follower on Instagram has the ability to act as a megaphone for your content, so be sure to thank your followers and engage with them as much as possible. They are giving you free advertising; make sure they know how much you appreciate them. This will also help you to get more Instagram followers.

 

Understanding the basics of Instagram can help you to create better content and have better engagement with your followers. Whether you are an influencer or a business owner, using this social media tool effectively can help you gain more notoriety and make more money. Be sure to learn how to use Instagram properly before you start posting pictures, and give your account the start it needs to be successful.

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