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How to Create an Effective Facebook Landing Page

How to Create an Effective Facebook Landing Page

Your Facebook landing page provides users with a preview of what your company is all about so they can decide if they want to become a fan. When someone fills out the form and clicks on the like button to follow you, they’ll be directed to your profile and timeline from that point on. As a result, they probably won’t see the landing page again but that doesn’t make it any less important.

Since the landing page is the first thing that visitors see, it’s vital that the information on this page be well written and interesting. This is your opportunity to make a good impression so use it wisely. Keep the content short by only including a brief description of your company and by using easy to understand, straightforward language that gets to the point.

Include your call to action plan in a clear manner that tells the user that you want them to follow your company on Twitter and what steps they need to take to join your community. Below are a couple more ideas on how to write an effective FB landing page.

Tell a Story

When creating your landing page, your goal is to encourage viewers to click that like button and become a follower and one good way to do that is to tell a story. You don’t want to go overboard and write too much information but a brief story about how your business got started is a unique and interesting way to get the attention of the visitor. Written correctly, it’ll entice users to learn more about your company.

For example, are you a family owned restaurant that’s been in business for 50 years? Tell your story and let people know how you got started. This will help you form a good relationship right from the beginning that will help you get more Facebook likes and you’ll make some friends along the way too.

Qualities of a Good Landing Page

Your landing page is a way for you to explain what your company is all about and why you want them to join your community. This page should look professional and portray confidence. It will include your brand’s name, logo and a brief description of your company and you’ll need to learn how to write engaging headlines that sparks interest and encourages the viewer to keep reading.

All information will be presented in a simple but compelling manner that clearly lets the reader know exactly what you have to offer. This makes it easy for them to decide if they want to become a part of your online community and it helps you get more quality followers. Be sure to proofread and correct all spelling and grammatical errors before posting your content.

Since users will need to fill out a form with their email address and other personal information, be sure to provide a link to your privacy policy. Users will feel more confident providing the necessary information and they’ll be more apt to become a follower if they believe you have taken the proper steps to protect their information.

Your Facebook landing page has the potential to increase your number of followers or to drive them away. For this reason, the content found on the landing page is vital in getting more people to visit your page. While Facebook landing pages are optional, they can be beneficial for your business.

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