Once you decide to use Instagram as part of your marketing strategy, you’ll need to take steps to make sure people can find you during searches. Using hashtags is one way to do that and they can be very effective when used correctly. If you’re not getting the views and shares you hoped for, it could be that you’re not ranking very high with the search engines.
People can’t view your photos if they can’t find them so it’s important to use good SEO practices, which includes using hashtags. A carefully thought out hashtag will help move you up in rank and increase brand exposure and the tips below can help ensure you’re using them correctly.
Tips for Using Instagram Hashtags
The first rule of using hashtags is to choose relevant keywords to use that are also specific to the content. In other words, the keywords need to describe the image in the photo as accurately as possible. Take for example you own a Harley Davison shop and you’re posting photos of your bikes on Instagram. You can use #motorcycle as your hashtag and it would be relevant but simply using the keyword motorcycle is way to general. You’ll get much better results if you use the hashtag #Harley Davison motorcycle. Add the year of the cycle into the hashtag to make it even more specific.
Many users searching for Harley Davison motorcycles will ignore the hashtag used in the first example because they don’t want to waste their time looking at just any bike. However, the second example will get their attention and you’ll get more views. When you get the attention of users that have a real interest in your photos, you’ll get more likes and shares and they’ll be more likely to continue following you once they see a few of your images.
How to Gain Additional Exposure
You need your photos to appear as high up on the search results page as possible to increase brand exposure and using hashtags for special events with your photos can help. When you’re hosting or simply attending an industry related event, take photos of your employees while there and use the hashtag for that event with your photo to post on Instagram. You can also use hashtags to promote contests or to offer new products.
Instagram is a great marketing tool that can help you build a strong online presence. You can increase brand awareness and use the images to help build relationships with existing and new customers. People in general enjoy looking at photos and videos, so it’s a great way to reach consumers of all ages.
The more time and effort you put into your Instagram account, the more you’ll get out of it and that includes using good SEO practices. Using hashtags with your Instagram photos will help move you up in rank. It will also help to make it easier for people with a real interest in your industry to find you and the tips above can help you use them correctly.Share