How to Use Social Media for SEO

How to Use Social Media for SEO

With Google always changing its algorithm and getting more strict every year, many things that you do for your SEO efforts will be obsolete and you will find your website sinking in the search engine rankings.  If this is already happening to you then you may be feeling frustrated and left out.  One thing to remember is that not all efforts will go unrewarded and not all efforts are pointless.  You just have to learn which efforts to keep up with and which you can let go in lieu of other options.  Below are just some changes that you need to be aware of if you want to further your SEO efforts for Google Penguin.

Using Search Market Integration

What search market integration does is takes the previous SEO and includes social media efforts into the mix.  While before Google did not rank anything to do with social media or Facebook, it is now a huge part of how it ranks websites and brands.  This may seem confusing but just think about what you are doing on your social media sites.  You are establishing your brand, gaining the trust of your customers and offering quality content all in order to get more traffic on your website.  These things are paramount to how Google ranks a website so it just makes sense to include social media efforts too.

Following and Being Followed

Getting followers is a huge part of how Google Penguin using search market integration but there needs to be more than just numbers.  On all of the social media sites you need to have a great following whether they are Twitter followers or Facebook fans.  The more you have the better it is for your ranking yes but you also need to offer quality content in order to make an impact.  Now it this seems complicated to you, you can always purchase SEO ranking services to help you get your social media efforts ready for the future of Google.  This may be the best way to increase your SEO efforts as not everyone can do this type of marketing on their own.

Establishing Your Brand’s Presence

One of the biggest mistakes that companies make when using social media for marketing is that they often do too much selling and not enough socializing.  They are simply abusing the system to promote their products or services without interacting with their followers or fans.  This method is not beneficial to getting the search market integration that is needed for Google Penguin.  It is really important that you not only use your social media for marketing but also to interact with your customers and clients too.  Not only is it beneficial for Google, but it is good for your company too as this builds a trust between you all.

If you want to get on board with Google Penguin then you have to rethink all of your SEO methods.  Those who are confused and don’t understand why they are falling in the rankings should contact a professional who can help them to get back on track.

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