Using YouTube as part of your social media marketing can help open up many doors for all types of companies. The amount of time consumers spend online continues to grow and many people enjoy watching videos because they think it’s more interesting than reading text. When it comes to learning how to use certain products correctly, it’s much easier to learn when watching someone else use it than it is to try and read how to do it.
Consumers also enjoy YouTube videos because they can look for and find them at their convenience. If they want to learn how to use or put together a product in the middle of the night, they can simply look up the information they need at that time in the convenience of their own home. Below are some more excellent reasons to use YouTube as part of your marketing campaign.
To Shine a Spotlight on Your Products
What better way is there to show off your products than with a video? When consumers see your products in action, it creates interest and they begin thinking about how the different items can enhance their daily lives. When consumers make the connection between a certain product and their needs and they see how an item can enrich their life, that’s when they make purchases. Using videos to shine a spotlight on your products gets consumers interested. It makes them want to go out and buy the items for themselves and that’s great for business.
It Helps You Reach a Wider Audience
People like to watch videos and they like to share them and leave comments. For this reason, consumers will share a video with friends and family faster than they will text. The more your videos are shared, the wider your audience will grow and that has a positive effect on your company. You can even take steps to get more views and likes for your video, which will help you reach an even wider audience because more people will be sharing it. Just keep in mind that fake likes are sold on YouTube too so don’t be surprised if you see this.
Videos Show Emotions
People buy products because they want them or feel they need them, which is why videos are a powerful marketing tactic. It allows you to give your company a personal touch that you can’t get with words. Videos pick up emotions and excitement that make a lasting impression on the viewer. They’ll remember how excited the video made them feel when watching it and they’ll associate this feeling with your products and that will help increase sales.
If you’re still not sure if using YouTube videos is right for your company, think about how you feel when you watch a good quality video showcasing a product. Does it make you interested in learning more about it? How many times have you searched for a “How To” video or one that provided important information about a product you wanted to use?
YouTube videos are very popular and they offer many benefits that you just won’t get with other types of social platforms. When done right, they can help increase brand awareness and sales as well as attracting more Youtube subscribers to your channel.Share