In order for any business to be a success, you have to increase your brand awareness and one great way to do that is with YouTube videos. How many times have you watched a YouTube video? How often do you or someone you know go to YouTube to find information on how to perform a particular task or to find instructions on how to use a specific product? When you think about it that way, it’s easy to see just how popular these videos are.
There’s no denying it, YouTube is big! It gets an incredible amount of users and it doesn’t look like anything is going to change anytime soon. So, you have two choices. You can watch your competition reach a large number of potential clients by increases their brand awareness with YouTube videos or you can jump in with both feet and post your own videos. It does, however, pay to know a few of the secrets that will help get your videos more attention before you get started, so you can reach more viewers.
Is Your Branding Clear?
You don’t want to go to all the trouble to create an amazing video only to discover users are mistaking it for a competitor, so make sure your branding is clear. Viewers should know exactly who you are right from the start. One of the main ways to accomplish this is by including your logo and other branding information in your description and within the video itself.
Quality Is Important
The videos found on YouTube fall into every category you can think of between very bad to simply amazing when it comes to quality. But only the good videos get lots of Youtube likes. However, that doesn’t mean that you can slap a video together and expect it to get good results. In order to increase brand awareness, you need to learn how to make a professional quality video for your viewers and they’ll leave lots of positive comments and maybe even subscribe to your Youtube channel.
Quality is important and it says a lot about your company. If you don’t take the time and effort to create a quality video to promote your brand, how can viewers trust that you have good quality products? Viewers also prefer to share quality videos that show the creator put some thought and planning into it.
Don’t Forget about SEO
Before you can get followers to like or share your YouTube video they have to find it, so don’t forget about SEO! You need to optimize the videos by using keywords in your description and in the title. This helps the search engines to pick up your video when someone is searching for information that is related to the content you created. Without proper SEO optimization, your video could get lost among the thousands already posted on YouTube.
When you create a good, quality video that includes all your branding information and SEO is used correctly, you can increase brand awareness with YouTube and help build a strong online presence. Don’t forget to advertise your video through other social media channels and on your website for even more exposure.Share