If you think that Facebook is for large corporations who need to reach potential customers all across the globe, think again. While you can use it this way, Facebook is also the perfect platform for small businesses. As a small business owner, you need to get your name out there and let people know who you are. Your goal is to find ways to make a connection with your targeted audience and create a strong online presence that will set you apart from your competitors and Facebook can help you do that.
Facebook offers free advertising, which is something that all small businesses can appreciate but that’s not all that makes this social platform so special. Another thing is that it’s so easy to use. Simply set up your account, create your fan page and you’re ready to implement your online marketing strategy. This simplicity along with the free advertising is what makes using Facebook a great marketing option and below are a few more reasons why it works so well for small businesses.
It Increases Brand Awareness
Small businesses often struggle to be noticed, especially if you sell products or offer services that large corporations also provide. While it can be difficult getting noticed, brand awareness is a major step in running a successful business. You have to let people know you have the products or services they’re searching for if you want their business and Facebook can help. It’s a fantastic way to spread the word and let your targeted audience know that you exist.
It Adds a Personal Touch to Marketing
Using Facebook gives you a chance to use a personal touch to your marketing strategy to help increase business. This doesn’t mean that you’ll tell your life story but you can share some of the highlights with your followers. Sharing personal experiences that mean a lot to you with your fans is a great way to get more people to like your Facebook page because it helps them connect with you. They feel like they’re getting to know the real you and a friendship is kindled that will greatly enhance your business. It’s even easier for small businesses to add a personal touch to their social marketing strategy than it is for large corporations, so it’s an excellent opportunity to help your company succeed. Faking your numbers won’t get you that personal touch to marketing.
You Can Create and Track Ads
Facebook allows you to create and track ads to determine which type of ads are generating the most interest in your company. You can target your ads to reach certain locations, gender or age groups without difficulty. By learning how to track Facebook ad goals with Google Analytics, you can create a more specific ad campaign that gets the results you’re searching for with your marketing efforts.
Facebook is an excellent social platform for small businesses. It offers free advertising with the ability to increase brand awareness along with effective ways to create and track ads. Facebook also makes it easy for you to add a personal touch to your online marketing that will help you make that connect with consumers that will help your business grow and thrive. If you’re not already taking advantage of this social network, now’s a good time to get started.Share