We receive many questions from some of our customers owning adult-related businesses. Many of them don’t know where to start when it comes to social media marketing, because the nature of their businesses don’t attract many likes or followers. For example, not many people want to publicly like a strip club or an adult toy company selling the Hitachi magic wand massager and have all their friends see this on their Facebook timeline… Other companies offer somehow controversial adult services like this website where people can buy used panties online in complete confidentiality or other websites that sell the Hitachi magic wand massager. How are you suppose to promote yourself if all of your customers want to remain confidential? Here are a few tips.
Choose the right social media platforms
Some social media platforms are more adult friendly than others. Tumblr is well known for its adult blogs and there are tons of people on there happy to follow these blogs. Twitter is also more adult friendly than Facebook and we’ve had quite a lot of cam models an exotic dancers who had a lot of success building a fan base on this platform after buying followers from us to get started. Instagram is also a great platform as it is very visual and straight to the point and people love images. The great thing about using Instagram to market your adult business is that you can make the account private, and only invite fans , customers or friends one by one in complete confidentiality. After that, all you have to do is post regular updates to remind them of your business and make them come back and buy your services on a regular basis.
Know your target audience and what they like
What is your target audience is most likely to share on social media? Like any other business, cute animals, humour and original concepts and photos always win. There are many ways to make your adult business and content more user friendly and share-able. Illustrations and comic strips can work wonders when marketing adult services or products like used underwear or Hitachi magic wand massagers since it makes them look more innocent and de-sexualize them, making them more likely to attract followers, shares, comments, retweets and likes.
Keep a mailing list and email your customers with updates and special offers
Email marketing is still a very powerful tool, that convert way more than social media. We believe in attracting customers via social media, but definitely keeping them with email marketing. A simple promotional email once a month can easily grow your profits by 20% and keep them coming back for more. Do not underestimate the power of a mailing list. Social media platforms come in and out of trend. Imaging having 10 000 followers on Myspace a few years ago…. well it means nothing today. But if you collect these 10 000 followers’ email addresses and communicate with them via email marketing, these can become lifetime customers. The same might happen with Facebook likes one day, who knows. It is very important to own your own mailing list of customers.
So whether you sell used panties, Hitachi magic wand vibrators, accounting services or cars, the approach to social media marketing should be tailored to the needs, wants and social habits of your targeted audience and geographical location. These tips can be applied whether your business is located in the UK, in Europe, in France, in Spain, in Germany, in New Zealand, in Australia or anywhere else in the world.Share