Engaging your audience is a big part of having a successful Facebook account. If you don’t keep your followers interested, they won’t have any reason to visit your page. There’s just too much competition to slack off and not put forth a real effort. If you don’t provide interesting and valuable content, your followers will just look for someone else in the industry that will. Before setting up your business account, make sure you have the time and resources to put forth a real effort to keep your audience engaged.
When engaging your audience, it’s best to keep things as simple as possible. Too much information can be overwhelming and push people away. If you have a lot of information to share, send out a post highlighting why it’s a good read and then link back to the post or article you want to share. You need to post enough information to grab the attention of your followers but not so much that they get bored or feel like they’re being pressured. Below are a few good examples of content that will help you engage your audience and keep them talking.
Don’t Be Shy
One excellent way to encourage engagement is to ask for it. Let your followers know that you want them to share your content with their friends and then make it easy for them to do so by using call to action buttons. Post quotes, photos and videos and then ask your followers to comment on what they thought about the content. You can also leave your own comments to encourage engagement and ask questions to help get people talking. An active community will help encourage more people to follow you, which will help to strengthen your online presence. Keep in mind that buying likes or followers on Facebook won’t help you as much as real engagement will.
When you post your content is just as important as what you post when trying to engage your audience. Use tools like Facebook Insights to find out when your community is the most active and this will help you determine the best time for you to post your content. You can still send out posts other times of the day when you have something exciting or random to share but most of your content needs to be posted when the majority of your followers are online.
One excellent way to get people talking is with photos. When you see an image that’s funny or even unusual, you want to share it with others and so do most of your followers. People enjoy seeing photos so they will often like and share these faster than text. They also like to express their opinion and talk about what they think of the images they share, which will help to keep your community active.
Having an active community will increase your visibility and enhance brand awareness. It will encourage new followers and help to ensure you’re getting the most from this social platform. Be sure to provide your followers with interesting content and encourage them to engage in conversations to keep your community active.Share