Twitter is an excellent marketing tool that can help generate new leads and help your business grow but it’s not as simple as setting up your account and posting tweets once in awhile. If you plan to use this networking site to promote your company, you need be professional about it. Don’t think that you can pop in occasionally, post a few tweets and then disappear for a while. No one is going to take you seriously if you do that and you’ll be wasting your time and efforts. To get the most out of Twitter, you must start with a plan.
Creating a Business Plan for Your Twitter Account
Before you set up your Twitter account, sit down and create a business plan that outlines how you plan to use it. For example, how often do you plan to post Tweets? At the very least, it must be once a day but two or three times may be better. It all depends on the type of business you have and who you’re targeting.
What type of tweets do you plan to post? You need some idea of the type of content you’ll be using or you could end up struggling to get anything posted. There will be times when you’ll tweet something randomly but you can’t use Twitter successfully for business without having regular content to post.
When do you plan to post your tweets? This one will depend on your targeted audience, so you have to do your research and find your best time to tweet so they’ll be more effective. Posting during the time when your community is the most active will generate more comments and re-tweets.
Learn How to Tweet Effectively
When using Twitter for business, you need to make every Tweet count so you need to learn how to tweet effectively. While it’s fine to mention your company from time to time and you certainly want to tweet about any special deals you have or new products coming available, not all of your tweets can be about your company.
Your goal is to build a large fan base and you can’t do that if you’re being to promotional and only talk about your company. Buying followers is always a good trick when getting started, but after buying friends and likes you will need to find ways to engage your Twitter audience and give them a reason to keep coming back. This way, your number of fans can grow naturally. You can tweet about news concerning your industry, special events you plan to attend or anything else that you find interesting as long as it has something to do with your business and this will keep your fans engaged.
Using social media platforms like Twitter or Instagram is much different from traditional advertising, so you must use it differently. You don’t want to advertise your company constantly or no one will follow you. Instead, you need to take a more personal approach and find interesting ways to keep your fans engaged. Creating a business plan and learning how to tweet effectively will help ensure that your marketing efforts are a success.Share