Are you using Facebook to market your company? Are you certain that your tactics are working effectively? One way to know for sure is to use Facebook Insights to learn what is working and what’s not for you. This tool offers a lot of information that you should know when using this social networking site for marketing purposes. It can help you use Facebook more efficiently, so you can build a strong online presence that reaches all across the globe.
This social networking site has the potential to help drive more traffic to your website but you do need to know how well your fans are responding to your content. If you’re not monitoring your account, then you won’t know where you need to make improvements or even how good you really could be doing. Facebook Insights is one of the most effective ways to monitor your account and it’s easy to use.
How to Get Started
On your Facebook page, go to the top right corner and click on the “edit page” icon. Under it, click “Insights” and you’ll see a “Users” graph that shows the statistics for your page. You can view your daily user interactions or look at your weekly and monthly statistics. The “Interactions” graph displays the views and feedback from your fans.
You’ll also see several other graphs that offer a wealth of information you can use to measure how well you marketing efforts are doing. If you’re not used to using graphs you may feel a little intimidated at first but don’t worry, it’s very easy to learn how to read them. You just need to take your time and view the information that you’re interested in the most.
Create a Marketing Plan Using Facebook Insights
The information found in Facebook Insights can help you create a marketing plan for your business account that helps you to meet your goals. Setting measurable goals for your social media marketing is necessary in order to use this or any other social platform effectively.
By looking at the content posted on the days when your account was the most active, you can determine which posts your fans like the best. You can eliminate the type of content that your followers ignore, so you can spend more time focusing your efforts on the ones that are working best for you. This tool will even tell you when the best time to post on Facebook is and you can also find out how many people unlike your page, when they left and what content was posted on these days.
Facebook Insights can help you understand your audience better and that can help you create an online marketing plan that meets your expectations. You can get more likes, shares and encourage more people to follow your page.
Some people try purchasing fans. This is where you need real users to leave comments and share your content with their friends. This is the only way to build a large fan base and increase traffic to your business website.
Facebook Insights provides the type of information you need to monitor your account efficiently. It tells you everything you need to know to create a plan that will help you increase your fan base, generate engagement and enhance brand awareness.Share