YouTube is an avenue that is still rather untapped for many internet marketers. Although this statement is sad, it is true. There are still a ton of folks out there that don’t really use YouTube to drive their brand or product. Why? Perhaps it is because they are camera shy or perhaps they don’t realize the power of the site. Either way, they need to get started right away and use the power of video to get things moving. Here are some important YouTube tips that will help you get started:
Make sure you keep it reasonably short
Small clips are much more likely to get views than long drawn out videos. The reason for this is because watching a video is an investment of time. Be straightforward and to the point and time should not be a problem If you have multiple thoughts and ideas, then consider breaking them down into a series of videos.
Come up with a logo and edit it into the video
Like all online marketing ventures, your videos are all about branding. The start and end of your videos should all be your logo and perhaps a little song or comment that is catchy. Use that chance to put your brand top of mind. A great logo can be created and bought for a reasonable price if you look around. The benefit of a great logo is priceless for brand awareness, however.
Never forget to add your link
In the description there is an excellent place to put your website link. You might also add this link in your video, but you certainly want a hot-link to it in the description. This is an area that will get plenty of eyeballs if you actually get some good views, so you want them coming to your primary place of business. Never forget to put that magic little hyperlink in the description.
Set up a schedule and keep it
Over time you will almost certainly get some followers. If you don’t keep the information coming, then you will surely lose them. Growing your base of followers will happen naturally if you keep to a schedule and provide engaging content. Have some fun with it but always make sure you put out a video when you are expected to.
Be sure to include a request in the video and description
It is proven that people will respond to your requests most of the time. If you ask them to subscribe, then a large majority of folks will do just that. If you ask them to come to your website, they will come. Spend some time mentioning these things in all of your communications with potential clients. You might be shocked at the results.
YouTube is a solid way of marketing your website, brand and business to the masses. You have to go outside of your comfort zone or hire someone on to help you, but the efforts are worth their weight in gold. Spend some time working on this part of your campaign and you will see results that matter almost right away.